Reformulated Title: Dove Bio-Mimetic Care Shampoo for Breakage-Prone Hair, Sulfate-Free with Coconut & Vegan Elastin

Healthy, visibly beautiful hair is just a wash away with the Dove RE+AL Bio-Mimetic Resist Coconut + Vegan Elastin Shampoo. Designed to repair and strengthen hair from the inside out, this hair care formula is infused with 100% nature-derived active oils, vegan elastin, and plant-derived vegan keratin - the same proteins found in healthy hair.

This shampoo's bio-mimetic care system helps visibly regenerate and improve the look and feel of damaged hair. Its formula is crafted to make hair 7x more resistant to breakage compared to non-conditioning shampoos. Nourishing and hydrating, the sulfate-free shampoo is made without harsh ingredients like silicones and parabens, and features a 100% biodegradable formula.

Dove is committed to thoughtful, ethical production, and this shampoo is vegan and PETA Approved, meaning it is not tested on animals anywhere in the world. It is intended for use alongside other PETA Approved Vegan products. After shampooing, apply the corresponding Dove RE+AL Bio-Mimetic Resist Coconut + Vegan Elastin Conditioner from mid-length to tips, leaving it on for 1 minute before rinsing.

The Dove RE+AL Bio-Mimetic Resist Coconut + Vegan Elastin Shampoo harnesses the power of nature-derived ingredients to deliver visibly healthier, more beautiful hair. Its bio-mimetic care system strengthens and protects hair, leaving it more resistant to breakage for a smooth, rejuvenated appearance.

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